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Why Oxfordshire is a Popular Place to Launch a Business

Over the years, Oxfordshire has been touted as one of the best places in the UK to launch a business. It’s regularly looked at with favourable startup potential on all ends of the spectrum, from local services like hairdressing to gyms, to science and tech startups.

A study in 2017 found that Oxfordshire presented the greatest need for more consumer services businesses, making it an attractive market with high probabilities of success. In early 2022, Startups.co.uk stated that Oxfordshire has a business survival rate of 44%. At first glance, that may seem like a low figure, but no region makes it above 45%. London, comparatively, has a survival rate of 39.3%.

When we speak about survival rates, this refers to the number of businesses that make it past five years in operation. It’s worth remembering that not all businesses plan to operate for more than five years, and not all closures are a result of unfortunate circumstances.

So what makes Oxfordshire so attractive?

It has a highly-educated workforce

Oxfordshire is home to two world-renowned universities, Oxford University and Oxford Brookes University. These two institutions gather the brightest minds in the country and attract talent from all over the world, providing a skilled pool of workers for businesses to draw upon.

There’s a strong focus on innovation

The University of Oxford is one of the most research-intensive universities in the world and has been responsible for groundbreaking discoveries throughout its history. This culture of innovation and discovery has spilt over into the business community, with many startups choosing to base themselves in Oxfordshire to be at the heart of this creative environment.

It’s got a thriving business scene

The Oxfordshire business community is very active, with plenty of opportunities to network and collaborate with other businesses. There are also a number of business support organisations, such as the Thames Valley Chamber of Commerce, which offers various business services to support businesses in the area.

There’s a strong culture of entrepreneurship

The universities in Oxfordshire are not only a great source of talent, but they also foster a culture of entrepreneurship. This is evident in the number of student-led startups that come out of the universities each year. In addition, there are a number of accelerators and incubators in the area, such as the Oxford Accelerator and the Oxford University Entrepreneurship Centre, previously Oxford Foundry, which provide support and resources for startups.

Investors are attracted to the area

Investors are attracted to Oxfordshire because of its strong startup ecosystem as well as the range of major businesses, such as BMW, which call the county home. High-profile investors are also based in the region, including serial entrepreneur James Dyson, and venture capital firms, like Parkwalk advisors and OSE, which provide funding for early-stage businesses.

It has a high business survival rate

We already mentioned the 44% business survival rate, but it’s worth repeating that Oxfordshire has a higher survival rate than many other areas in the UK. This is likely due to the supportive business environment as well as the access to skilled workers and funding that businesses in the area have. All of the factors mentioned above contribute to a business culture which is truly unique, setting new businesses up for greater success than elsewhere in the country. 

 

There are plenty of business clusters in and out of town

In terms of where to set up an office in Oxfordshire, plenty of options keep you closely connected to the ecosystem that makes this county so special. The city centre is an obvious choice. Oxford University is here, the publishing industries are in the centre, and many of the bioscience businesses can be found in this area. Most businesses outside of the sciences will be found around the centre. It’s the perfect place to network and congregate among the local business community, and you have museums, the castle and many lovely cafes and restaurants for business meetings.

Out of town a little, you also have many options for businesses working within or adjacent to the sciences. Business parks are found southeast of the city, where scientific research centres are located, along with the various companies that support this industry.

It’s connected to the rest of the country

Oxford may be a small city, but it is well connected, making it an easy base for businesses that still need to travel often to other cities or the capital. London Paddington is just one hour away by train. Oxford Airport is just a short drive from the centre and has regular flights all throughout the country. While Oxford Airport doesn’t offer international flights, London Heathrow is just one hour by car.

The community is unlike anywhere else

Oxfordshire Community

All of the above factors give Oxfordshire startups the best fighting chance to thrive, but we know that relationships and encouragement on a more personal level are what get business owners through the rockiest of roads. Oxfordshire has a sense of community that is just not possible in other larger cities. Here, all the local businesses know one another, they’re invested in each other’s success, and they step up to help.

Here at The MGroup, we are so proud to be a local Oxfordshire business providing financial services, part of that tight group of professionals who cheer each other on and do our part to support the businesses around us.

Both through our professional finance and tax services, as well as our news and articles sharing the latest opportunities for Oxfordshire businesses, we are here to help your business thrive.

Contact us today.

Testimonials

What our Customers Say

One of the best decisions we have made in our business to choose The MGroup as our accountants and advisors. We are a startup with a rapid growth plan in ...
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Prasanna Perera
Shyam Holdings Limited
One of the best decisions we have made in our business to choose The MGroup as our accountants and advisors. We are a startup with a rapid growth plan in M&A sector. The MGroup has been amazing in understanding the business and our growth plans. Their input in raising finance for our acquisitions was invaluable. The entire team have shown immense care and given good consideration to our growth plans and he has advised us and shaped our company for the future. They have a great network of other specialists whom they always refer us to get special advice when needed. Thank you, The MGroup for all your services. We look forward to walking through our journey to build our business together with you.
Prasanna Perera
Shyam Holdings Limited
I can’t say enough good things about The MGroup and the incredible support they’ve given me over the years. They expertly handled setting up new companies, tackled HMRC...
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Peter Mullins
I can’t say enough good things about The MGroup and the incredible support they’ve given me over the years. They expertly handled setting up new companies, tackled HMRC enquiries with confidence, and provided tailored training on accountancy software that made my life so much easier. What truly stands out is their personal touch—every interaction felt like I was their top priority. Their dedicated service to both my companies and personal tax affairs has been nothing short of exceptional. I’m beyond satisfied with their professionalism and expertise. If you’re looking for a reliable, knowledgeable team to manage your financial needs, I highly recommend The MGroup! ★★★★★
Peter Mullins
Race Against Dementia started working with The M Group in 2024, and right from day one, they've been fantastic. The team is always quick to respond,...
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Lydia Beaton
Race Against Dementia
Race Against Dementia started working with The M Group in 2024, and right from day one, they've been fantastic. The team is always quick to respond, extremely knowledgeable, and incredibly patient — no matter how many questions we ask!
Lydia Beaton
Race Against Dementia
We have worked with The MGroup for over 40 years. Throughout this time, they have provided consistent, high-quality advice for all of our accounting and tax requirements as well as supporting ...
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Richard Knight
Houlihan & Co Excavations Ltd
We have worked with The MGroup for over 40 years. Throughout this time, they have provided consistent, high-quality advice for all of our accounting and tax requirements as well as supporting across a broad range of business matters, including complex corporate reorganisations. Their independent audit team has consistently delivered thorough and reliable work, ensuring our confidence year after year. We value our longstanding relationship with the firm.
Richard Knight
Houlihan & Co Excavations Ltd
Chris and his team are easy to work with, comprehensive and responsive. The MGroup provided us with timely, specialist tax advice in a recent transaction. They fitted in seamlessly - ...
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Katy Tuncer
Horizon37 Limited
Chris and his team are easy to work with, comprehensive and responsive. The MGroup provided us with timely, specialist tax advice in a recent transaction. They fitted in seamlessly - working with our internal team and our other advisers, collaborating brilliantly. Thank you!
Katy Tuncer
Horizon37 Limited
Chris Denton is our main contact at The MGroup, having benefited from his services and expertise in his previous ...
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Chris Peppermill
Brand Kitchen
Chris Denton is our main contact at The MGroup, having benefited from his services and expertise in his previous role it was a no brainer for us to follow him to the MGroup when he joined. He has been vital in supporting us set up our businesses and keeping us on track with our accounts. He has the ability to see clarity in our numbers and share a financial overview that helps us progress. Chris has a great team around him that diligently keep our accounts in order.
Chris Peppermill
Brand Kitchen
The MGroup Accountants are a dynamic, pragmatic and a flexible firm providing a complete accounting service. I have used their services now for over 20 years and Oliver and the team ...
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Simon Pollard
Connect Oil Limited
The MGroup Accountants are a dynamic, pragmatic and a flexible firm providing a complete accounting service. I have used their services now for over 20 years and Oliver and the team are knowledgeable, helpful and respond quickly to queries. They have made our business feel individual with a personalised approach and not just like another client. They are quick to respond and have always given me the confidence that their accounting of my business does not need to be intensively scrutinised and checked. I would like to thank them for their dedication to detail and look forward to our ongoing business in the future.
Simon Pollard
Connect Oil Limited
I have worked with The MGroup for many years and continue to be impressed by their professionalism, expertise, and responsiveness. They provide invaluable advice and support across...
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Ed Ryle
Calleva Ltd
I have worked with The MGroup for many years and continue to be impressed by their professionalism, expertise, and responsiveness. They provide invaluable advice and support across all our business and personal tax matters, as well as delivering thorough financial auditing and the accurate preparation of our annual accounts and tax returns. Their proactive approach and clear communication make complex issues straightforward, giving me confidence and peace of mind. Ollie and the team are knowledgeable, approachable, and consistently reliable—an essential partner in our ongoing growth and compliance. I highly recommend The M Group to any business seeking trusted advisors.
Ed Ryle
Calleva Ltd
Berryrange have been working with The M Group for many years now and from the moment we started working with them, they have consistently demonstrated a deep understanding of our ...
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James Banham
BerryRange Ltd
Berryrange have been working with The M Group for many years now and from the moment we started working with them, they have consistently demonstrated a deep understanding of our business and our financial needs and have provided tailored solutions that have significantly benefited our business. I would have no hesitation in recommending them.
James Banham
BerryRange Ltd
I have been a customer of The MGroup for over 30 years now. The staff are extremely helpful and competent. I can only speak highly of their services.
Debbie Blackmore
I have been a customer of The MGroup for over 30 years now. The staff are extremely helpful and competent. I can only speak highly of their services.
Debbie Blackmore
Joining forces with Smart Systems UK Ltd represents an exciting new chapter for Phi Lighting. We believe their forward-thinking approach and established presence in the industry will enable us to ...
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Jon Dale
Managing Director and Co-Founder of Phi Lighting Systems Ltd
Joining forces with Smart Systems UK Ltd represents an exciting new chapter for Phi Lighting. We believe their forward-thinking approach and established presence in the industry will enable us to bring our innovative designs and technologies to a wider audience while continuing to deliver the quality and tailored solutions our clients have come to expect.
Jon Dale
Managing Director and Co-Founder of Phi Lighting Systems Ltd
Thank you Geoff, to you and your team. First class work by yourself, navigating extremely challenging waters. Without your professionalism, wisdom and expertise this deal would not have happened. Your ...
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Nick Joslyn, Steve Welch and Simon Davies
4i Solutions Ltd
Thank you Geoff, to you and your team. First class work by yourself, navigating extremely challenging waters. Without your professionalism, wisdom and expertise this deal would not have happened. Your calm and supportive guidance has been a blessing throughout this process and the expertise of your team has helped to take a lot of the load along the way. Sincere thanks and gratitude to all involved. This deal would not have happened without your personal support, guidance and experienced hand on the tiller, never mind the calmness, patience and professional approach that you and your team at the MGroup met each and every challenge with. I can't think of a meeting or discussion that I came away from, without feeling better for it, on the basis of having received your advice. Been a pleasure working with you and being supported by you and the team. Don't hesitate to offer me up, if it helps, as a reference for others should they want to talk to MGroup's previous clients.
Nick Joslyn, Steve Welch and Simon Davies
4i Solutions Ltd
The MGroup team guided me through the entire buying process from my first inquiry to post-transaction. I understood what was achievable for me, and the personable, approachable nature of the ...
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Alex Forster
Hunt Bespoke Kitchens
The MGroup team guided me through the entire buying process from my first inquiry to post-transaction. I understood what was achievable for me, and the personable, approachable nature of the team members enabled us to form a trusted partnership. The MGroup acted in my behalf, always with professionalism and diligence. They were proactive and conscientious and I would not hesitate to recommend them.
Alex Forster
Hunt Bespoke Kitchens
Without a doubt, I recommend speaking with The MGroup. They are very knowledgable, very understanding, have a good feel for our business and accommodate us quickly when we need help. ...
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Peter Mace
TT Concrete Products Ltd
Without a doubt, I recommend speaking with The MGroup. They are very knowledgable, very understanding, have a good feel for our business and accommodate us quickly when we need help. We frequently get approaches from other accountancy firms and I tell them that we have no need to look elsewhere as everything is catered for very efficiently. I couldn't fault them.
Peter Mace
TT Concrete Products Ltd
My company was recently introduced to the MGroup because we undertook an MBO and they advised us to a successful conclusion. As part of this exercise they undertook due diligence ...
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Simon E Hersh
NS Optimum Ltd
My company was recently introduced to the MGroup because we undertook an MBO and they advised us to a successful conclusion. As part of this exercise they undertook due diligence work to show the lender that the deal would be fundable. In my view the standard of their work was excellent and I would recommend them to other potential clients. Many of the bigger professional firms no longer put their client's requirements and interests first, they tell you what can't be done not what can. I am glad to say that MGroup are refreshingly different in this respect.
Simon E Hersh
NS Optimum Ltd

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Ollie Squire

Partner

Chris Denton

Partner

Jordan Lyne

Partner

Jordan has worked with various client’s over his ten years at The MGroup. The services provided range from bookkeeping, VAT returns, annual accounts and management accounts. He has been involved in recruitment of new staff members and helped move the firm on with it’s systems by creating and improving internal controls and procedures.

Jordan manages his resources efficiently to meet deadlines and where clients have specific requirements, he works closely with them to ensure these are both feasible and met in a timely manner. Jordan has clients in various sectors, ranging from international companies to smaller locally based businesses.

Wendy Tatham

Partner

Wendy joined the firm in 2015, after starting in finance for the NHS and then qualifying with another local firm of accountants. She brought with her experience across all areas, having previously managed payroll support, corporate and personal tax compliance and planning alongside other general practice elements.

Wendy works with clients across a range of sectors and enjoys supporting them with their statutory reporting, internal financial processes, corporate and personal tax planning and business advisory services. A key area of interest is working closely with her clients to support them with growing and restructuring their businesses to align with their long term goals.

In her spare time Wendy is the lead volunteer for Oxfordshire Scouts, supporting 95 Scouts groups across the county to deliver a fun programme of activities to young people aged 4 to 24.

Geoff Pinder

Corporate Finance Partner

Geoff has operated in the Mergers & Acquisitions and the corporate finance arena since 2004. He has held Executive roles leading and managing the performance and productivity of cross functional teams focused on delivering a high quality service to clients across complex portfolios.

Selling a business is a life changing event, and Geoff’s passion is working with businesses owners to help them explore the various exit options and strategies available to achieve their objectives, leading to excellent results for all stakeholders.

Geoff has been involved in over 500 deals across multiple industry sectors, working predominantly on the sell side of transactions, including sales to strategic buyers, private equity, and MBO’s.

Darren Green

Partner

Having grown up in North Oxfordshire, Darren joined The MGroup in 1999 as a trainee, qualified in 2003, and became a partner in 2010. Darren is best known for his ability to ‘go the extra mile’ for clients; even changing a flat tyre outside the office when it was discovered after a meeting, helping his clients to safely make their way home.

Aside from changing tyres, Darren enjoys helping clients to grow their varied and interesting businesses, and gaining insights into a wide range of sectors. In particular, he likes working within the corporate finance team, assisting with financial projections and due diligence for prospective buyers. Darren enjoys the challenging and pressurized nature of this type of work. Many of his clients are from manufacturing, technology or start-up backgrounds.

In his spare time Darren is a family man and he also enjoys sport, including football, skiing and running. He has taken part in a 26 mile walk for a cancer charity with colleague Geoff.

Peter Smith

Partner

Peter joined The MGroup in 1990 and became a partner in 1996. Originally from Wiltshire, Peter is a member of the Oxford Chamber of Commerce where he has been a Chamber council member for over 20 years.

Helping to provide a complete finance solution to companies is one of Peter’s key focus areas. He believes this to be a service that sets the partnership aside from its competitors, alongside The MGroup values and employees.

Peter provides financial mentoring, support with strategy and planning, solutions to increase profitability and improve cash flow, and help with expansion/diversification plans. His specialist interest areas include not-for-profit, healthcare and international organisations.

Peter enjoys the opportunities and challenges he is faced with every day at The MGroup and making a difference to clients’ lives. He is also a keen local charity supporter, regularly helping to raise funds and awareness for SeeSaw and SpecialEffect where he is an ambassador.

Outside of work, Peter is a Chelsea Football Club season ticket holder. He likes walking in the local area, especially if there is a pub or café at the end of the walk, and enjoys holidays in Devon, in particular to a secret escape in Dartmouth.

Richard Clayton

Partner

In 1984 Richard became the youngest ever partner at The MGroup at the age of 27 and is now the longest serving partner. Richard is a true team player, having been a prominent local footballer in his early years. He very much brings the team ethos to The MGroup who like to work as an integral part of their client teams.

Richard qualified in 1982 and has worked with many of his clients for decades, evidence of the excellent service provided by both Richard and the firm. Richard is proud of the firm’s exceptional reputation. He continues to develop new strategies and explore improvements to the services they provide and remains highly ambitious and committed. Outside of work Richard enjoys golf, football, spending time with his family and the very occasional glass of wine (normally accompanied by too much food!).

Richard has a depth of knowledge and experience in all areas of the construction industry and also deals with most of the firms agricultural clients. He also deals with a wide range of other clients which include a substantial number of UK subsidiaries of overseas companies together with a number of high profile local businesses. Richard is a firm believer that the role of a trusted accountant is to provide clients with the best possible advice and support. The client does not always have to follow advice but he believes they must have all options on the table to form a meaningful decision.